For All The Times We'll Wear It Only Once
1 Jun 2017
We've found that clothes that sit in the back of our closet don't seem to add much value to our life. Instead they contribute to inordinate amounts of waste pollution. Indian consumers alone generate nearly 254 million tons of waste per year and much of this waste is is due to the fashion industry and millions of pieces of discarded textiles.
Our shopping philosophy is usually quite measured - we look to invest in long term staples, pieces that were made ethically and will last 30+ wears. But when it comes to the variety of special occasion events, we are the first to admit this approach kind of goes out the window. It’s the most tempting time to indulge in fast fashion.
Renting special occasion clothing is not completely environmentally friendly - it involves a lot of dry cleaning and shipping - but it certainly beats buying pieces for just one or two wears. As does buying consignment, giving a perfectly good piece of clothing a longer life. Through renting instead of buying and by lending instead of discarding, we reduce the the millions of tons of textile waste produced each year and extend the life of the garments we use, ultimately reducing our carbon, waste and water footprint.